Designer Picks: Favorite Fonts

Choosing the right typefaces can be the difference between your invitations looking duct taped together or designed with intent. Call me a font snob, but there’s always a tiny magnifying glass in the back of my head that looks closely at posters, movie trailers, book covers, magazine layouts and, of course, custom invitations and announcements identifying which fonts were used. In my humble opinion, every aspect of design should be hand-picked, with a discerning eye, to help effectively communicate your message. There should be a rhyme and a reason as to why the graphic was red, why these words are larger than those words, and most importantly, why that typeface conveys the emotion you’re projecting.

Lindsey and I sat down and rifled through our extensive font library to choose our favorite fonts. We use Suitcase Fusion 3 to manage our font library. While you can go as far as to classify your fonts into very specific subgroups (SERIF – Old Style, Transitional, Modern, Slab Serif and SANS-SERIF – Grotesque, Transitional, Humanist, Geometric), we found that a more intuitive form of organization works better. We’ve divided our fonts into folders including Sans Serif, Serif, Script Formal, Script Casual, Hand-Inked Refined, Hand-Ink Rough, Distressed, Ornaments, Playful, Western-Circus, Whimsical, and even Script Serif for hybrid fonts, like Memoriam Pro, that aren’t purely Script and not quite Serif. The pie chart below represents how we’ve organized our library. If you’re in a design crunch, you may be inspired by some of the choices we included in our typography infographic.