Over the past few months Ramon and I have been in constant design mode… lots of coffee, little sleep, and cracking font jokes only a designer would find remotely humorous. Now that the 2012 Wedding Collection has been designed, printed, assembled, photographed and posted to the web, we decided it was time for us to take a step back and reflect. For me, this has been the best part; looking at all of our designs next to one another, as if they were part of the Summer Collection from one of my favorite clothing designers. Clicking through our site only to find that each page is just as breath-taking as the previous, whether it’s the bold pops of color used in Brianna & Howard, or my typography crush on the Willow & Crosby ensemble; each piece is unique, thought-out and a work of art on its own.
However the more we reflect, we find that a few “stand out” wedding ensembles shine above the rest; pieces that we just could not live without. It may have been the print process and how it allowed the typography to sing, or the color story that made us instantly smile. Whatever the reason, we have each listed our favorite pieces and why we believe they belong in the “stand out” category. What are some of your favorites?
1. Penelope & Sheldon: When I laid my eyes on several fonts from Letterheadfonts.com, I knew I wanted to design an invitation with western fonts. With the amount of detail within each character, I felt it deserved to be letterpress printed. We paired the typefaces with vintage graphics. Using Pout, a textured metallic stock that coordinates with Tangerine Tango (Pantone’s Color of the Year for 2012), we created a double-sided Save the Date using a Twist Card. Another reason I fell in love with this ensemble was the letterpress design that bleeds to the edge of the outer envelope and response envelope. Michael from Czar Press definitely brought this design to life with his talents.
2. Amelia & Chad: In line with Liene Stevens’ characteristics of Millennial Couples, we designed an ensemble that appeals to tech savvy couple who are crafters at heart. QR codes on the Save the Date and Reception cards lead guests directly to the couple’s wedding website for additional information. We didn’t forget to include the URL for guests unfamiliar with QR codes. Designed for couples who aren’t afraid to use an ATG Tape Dispenser, this suite uses layers of flush mounted details that are aligned right to the edge of the cards (check out the two-toned Twist Card featuring Dahlia and Ballet, and the striped details on the Invitation, Response and Reception cards). The bright sorbet palette is perfect for a summer wedding.
3. Rosalie & Jacob: Who says you need a passport for a destination wedding? With friends and family sprinkled around the U.S. (and the world), many guests need to travel to celebrate with the bride and groom. We love the trend of hand-drawn graphics and fonts and knew right away that we should pair Baronessa with sketches of paper airplanes. Highlighting the state of Texas with a chevron pattern lets guest know immediately where the wedding will take place. While conveying the concept of a destination wedding, the image of the United States creates the perfect imagery on the front of Booklet Pocket Folds enclosures.
4. Russell & Nick: With the increasing amount of same-sex marriages, it was exciting to design this wedding ensemble. As depicted in the info graphic on the invitation, it’s been as long a journey for Russell & Nick as it has for human rights. Every couple has a unique story and the custom score on the invitation creates the space to tell that story. I love how this simple customization also creates an organized way to pull out the response set from inside the Pocket Envelope enclosure.
5. Beverly & Anderson: Although bright colors have been very popular for wedding invitations, we’ve seen a resurgence in black and white color stories. When we decided to incorporate Noir into the Envelopments collection, I knew I wanted to design a sample using white matte foil on the gorgeous black stock. Once paired with Cameo, the color story took on an elegant vintage feel, which worked seamlessly with Double D NF Outline and Adagio Pro. We combine flourishes with an arched type treatment to create visual interest. My favorite thing about this set is the playful wording which include “Dearly Beloved” on the Save the Date and “Kindly mail your response to the future Ms. Sloan” on the response envelope.
1. Cynthia & Adam: The simplicity of the design and color in this sample allow the newspaper-like type treatment and vector banners to shine. I love that the banners help create a modern day monogram and are a unique way to create hierarchy on an invitation.
2. Remy & Seth: My favorite part about this sample is the use of water colored brush strokes to frame the grooms’ names. Custom perforated stocks is a different way of sending your friends their response card.
3. Brooke & Jackson: Zuni is my favorite of our new stocks, therefore this sample was an obvious choice. It uses two of my favorite fonts (Samantha Script & Neutraface). I also love diamonds… what girl doesn’t??
4. Marley & Ryder: The blind embossed texture of this piece is an elegant and understated way to bring pattern onto an invitation without over powering the information. The duplex Iced/Sugar stock adds a Luxe feel to the piece. And again I love the refined color palette here (seeing a trend in the samples I’ve chosen?)
5. Jessica & Cayden: This design is so fun it makes me happy just looking at it! Navy blue and pink are a great color combination which incorporates both the bride and groom into the design.
As the “Elder Statesman” of the design team, (did I just say elder???) My eye is drawn to a simpler set of details. It seems that the longer I am at this, the simpler my taste has become. Besides, I am too old to remember the names of all our fonts, much less be able to conjure up jokes about them. I’ll leave that to the young and fabulously hip in our office. But, like anyone else, I do know what I love and what resonates for me… and that, in a nut shell, is what we have always been about… supplying the inspiration and the myriad of card stock components, so that everyone can find something that speaks for them.
1. M+K = Marcie and Kellen: In all of its 5 paneled glory, makes me dream of throwing a party. Even though we show it here as a wedding, I can’t help but think of the multitude of ways to evolve it for any number of occasions. I like the idea of what a color or even a pattern on the other side would bring to the party. And while this has an added expense of a customization with the extra scores it is still surprisingly a cost effective way to get your point across. This compact beauty is shown with PC100 Kraft, PC 100 Ecru, and coupled with Geisha and Black Linen gift boxes it is simply eye catching, but it would look amazing in any of your wedding colors as well.
2. Olivia and Edgar: This sample features my favorite new duplex, Lemongrass/Verbena. In this design we created a dazzling way to frame your nuptials, pairing bold stripes with an ornate oval frame… I love the warm contrast of Diamond against the citrus tones of olivey golds. The backing stock of Shadow ties the high contrast all together.
3. Adriana & Dwayne: Ahhh… and Trellis, Trellis, Trellis… where do I begin… There are so many variations of this stock that it is hard to pick a favorite… every combination I have seen makes me smile. This inspired suite pairs the patterned stock of Ecru Micah-TRE4OR and Magnolia-TRE11 with the printed EOA’s that really makes it look so well put together. And the Charcoal Linen/Ecru Linen-TRE11 Pocket Fold gives so much high drama (there’s that word again). Perfect for the bride who leaves no stone unturned when it comes to her wedding day.
4. Whitney and Stephen: Has all the markings of young love. It makes me long for the outdoors but would bring the sunshine into an indoor event. Lush with the colors of Bamboo, Dahlia and Green Tea, against our new color of Warmed White print panel and the effusively optimistic typesetting that is as sweet and fresh as the love it announces.
5. Blythe and Jake: Set for simple drama. Our Eclectic motif of Envelopments EOA’s printed on Raw Silk Gold and framed with Tamarind and Dragonfly feels both glamorous and organic. You know you are going somewhere special from the moment the envelope arrives. The components available to you in our line gives you free reign to put it together however you see fit; which makes designing and day dreaming a double pleasure. We could have used a Pocket Card, but we decided to mounted a 3×5 Portable Pocket onto the back of this panel card to tightly hold the RSVP in place. (I know, we are so dramatic) Can you imagine Shoes to go with?
We only had room for 40 Featured Recipes in the 2012 Lookbook, so be sure to check online for all 60 designs!