It’s been quite a journey from Do-it-Yourself to Doing-it-for-Others. Jessica and Rashell first used Envelopments products in their scrapbooking store, selling to Do-It-Yourself customers. After several years in business, they took a different direction and decided to scrap the scrapbooking store and take the fork in the road—opening a full-service design studio called Invitations Ink and focusing on doing it for others.
As is the case for so many of our Dealers, they started out by doing some invitation designs for friends and family and began to develop their own style—and their skills, too. They taught themselves how to use Adobe Illustrator for their designs along the way, becoming more efficient and enabling their own creativity, too.
Their partnership includes an efficient division of labor: Rashell does the design and creative brainstorming with the customer and Jessica ultimately does the production. Still, they find it works best when they meet with the customer together. “It makes the quoting process easier, and we enjoy brainstorming together with the couple.”
“We love to get to know as much as possible about the bride and the wedding,” Rashell explains. “We want to know about them, their personality, style, their location, colors, flowers; anything that will help us design something truly unique.” Take a look at some of their creations.
Both Jessica and Rashell agreed that the best thing a bride can do when she goes to meet with a designer for wedding invitations is to come prepared. “The initial meeting is so important,” Jessica said “we want them to tell us everything and bring things that inspire you.”
Jessica and Rashell love working with the breadth of the Envelopments line and they really appreciate using the artwork available to our Dealers. They don’t simply replicate our Featured Recipes, but find them to be very helpful for inspiration regarding layout and typography. They have been successful by finding the things that they are best and most passionate about, a tip they suggest to other designers. “Don’t just copy other designs, develop your own style. It’s a lot more fun.”
As paper lovers, they also find ways to incorporate paper in creative ways like using it with metal and wood for tablescapes. “We love paper, but we want to make it do more.”